product orientation

product orientation
марк. ориентация на продукт* (подход к организации деятельности фирмы, согласно которому компания в своей товарной политике должна наибольшее внимание уделять качественному и экономичному производству товаров)
* * *
производственная ориентация
позиция компаний, считающей, что главное это произвести товар, а убедить потребителей купить его дело второстепенное

Англо-русский экономический словарь.

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Смотреть что такое "product orientation" в других словарях:

  • product orientation — ➔ orientation * * * product orientation UK US noun [U] PRODUCTION, MARKETING ► an approach to business that emphasizes the importance of having a good product and production process: »In the post industrial information age, the focus of companies …   Financial and business terms

  • product orientation — The attitude of a company that believes the product comes first and persuading customers to buy it follows. Market orientation typifies the attitude of a company that will only produce what it believes it can sell …   Big dictionary of business and management

  • orientation — o‧ri‧en‧ta‧tion [ˌɔːriənˈteɪʆn, ˌɒ ǁ ˌɔː ] noun 1. [countable, uncountable] MARKETING the type of activity or thing that a business or organization gives most attention to: • The company needs to develop a stronger orientation towards marketing… …   Financial and business terms

  • Orientation (geometry) — This article is about the orientation or attitude of an object in space. For orientation as a property in linear algebra, see Orientation (vector space). Changing orientation of a rigid body is the same as rotating the axes of a reference frame… …   Wikipedia

  • market orientation — ▪ I. market orientation market orientation ➔ orientation   [m0] ▪ II. market oriented ˌmarket ˈoriented adjective 1. ECONOMICS a market oriented economy, society, system etc is one with …   Financial and business terms

  • market orientation — See product orientation …   Big dictionary of business and management

  • Cross product — This article is about the cross product of two vectors in three dimensional Euclidean space. For other uses, see Cross product (disambiguation). In mathematics, the cross product, vector product, or Gibbs vector product is a binary operation on… …   Wikipedia

  • Production orientation — A production orientation dominated business thought from the beginning of capitalism to the mid 1950 s, and some argue it still exists in some industries. Business concerned itself primarily with production, manufacturing, and efficiency issues.… …   Wikipedia

  • Triple product — This article is about the mathematical product. For the product in nuclear fusion, see Lawson criterion. In mathematics, the triple product is a product of three vectors. The name triple product is used for two different products, the scalar… …   Wikipedia

  • Page orientation — is the way in which a rectangular page is oriented for normal viewing. The two most common types of orientation are portrait and landscape. The specific word definition comes from the fact that a close up portrait of a person s face and upper… …   Wikipedia

  • Brand orientation — is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever tougher… …   Wikipedia

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